SAMPLE BLOGS.....AND MORE....
A picture is worth a thousand words, but you still need the right copy in blogs, whitepapers, press releases and more.
​
Much of my directly authored blog content has been redirected due to acquisition of startup companies by larger entities. I’ve also authored many blogs as a ghost writer for company leadership which is not publicly attributed to me. The same applies to whitepapers and press releases - you won't find my name on it, but my writing provides the foundation for multiple startup whitepapers and press releases.
​
From my experience, here are some content strategy tips and tricks which startups may find useful.
OPTIMIZING BLOG COPY
Subheadings in your blog help drive your point across to your audience, and provide easy copy to leverage for social media and webpage snippets.
MAXIMIZING PRESS RELEASES
Press releases drive increased awareness; they are also a good way to drive engagement with prospects, such as download a whitepaper or attend a webinar.
SHARPENING WHITEPAPERS
Not everyone reads the full whitepaper so make sure your table of contents can easily carry your reader through a logical progression to your conclusion.