WHY FUSION MARKETING?

DIFFERENT FROM OTHER MARKETING LEADERS

Articulating the value prop of new technology is always a challenge. It's not just about money or resources, it's about the mental framework that entrepreneurs need to build, from scratch, to help prospects understand the value prop of new technology. 

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This is where I can help you the most - helping your target prospects understand the value prop of your innovation.

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The combination of my engineering background,  enterprise business experience, and a mind that thinks in pictures, culminates in a unique skill set for visually inspired value proposition based marketing.

CONVERGING VIEWPOINTS

The human brain looks for a framework to relate to when exposed to new concepts. Yet, by definition, your new product or innovation has no framework in your prospect’s mind. Therefore, it is critical to have the right messaging to convey your value proposition. 

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At the same time, 65% of the population are visual learners. That means, the majority of your prospects will relate better to an image, than a barrage of words. My unique skill as a visually oriented marketer who can connect a technical enterpreneur’s vision to the perspective of a potential buyer, means the content I create for you becomes your marketing differentiator.